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About Us

Your Local Sporting Goods Store in Novi, MI

Play It Again Sports was established over 40 years ago, and we have been serving Novi and the surrounding communities for over 20 years. Our store in Novi is a locally-owned, family-operated small business, and we want you to think of us as YOUR neighborhood sporting goods store.

Our business concept is simple and brilliant: Provide our customers with the best value in sports, with great customer service, and keep it fun. Our slogan, "Everybody Plays at Play It Again Sports," applies to our customers and to our staff. Whether you're a beginner or expert, whether you're young or young-at-heart; we are here to help you play your sport and stick to your budget.

Here's what makes us so different from everyone else: We buy your used equipment, all day, every day! No appointment necessary. Walk in with used equipment, walk out with money in your pocket. Or trade in your outgrown gear, and use the money towards something else that you need today. It's that easy.

Approximately 50% of our store is used equipment, which we sell for about half the price of new. That makes us the preferred store for value-conscious parents with growing kids because we buy, trade, and sell quality used gear at great prices. But we also stock new equipment - the same new equipment you'll find at the "big box" stores, with the same warranties and the same tags. The difference is that when you buy that new equipment from us, you can trade in your used gear to effectively create your own discount and get the lowest price available. Plus you'll be supporting a local small business, so your money stays in Michigan which benefits everyone.

We are conveniently located at the Novi Rd. exit off I-96. Our store is at the corner of Novi Rd. and Grand River Ave. We are on the southwest corner, right behind the Mobile gas station, in the strip mall with Panera Bread. CLICK HERE to see our location in Google Maps, or to get more details and directions.

Affordable

We have tons of quality used and new gear from your favorite brands, at affordable prices.

Convenient

We make it easy to buy and sell gear for all sports, all day, every day, with no appointment necessary.

Sustainable

Buying and selling used gear is better for the environment, and better for your wallet.

Fun

Come in and try us - our staff plays the sports, loves the gear, and wants you to have a good time too!